AQUARIVA, MARC NEWSON AND GUCCI TÊTE-À-TÊTE?

HIGHER POETICS looks at the results of the exclusive individual collaborations between Aquariva yachts with Marc Newson and Gucci: the Devil is in the details.

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In the 1840’s Pietro Riva began a boating legacy from his Italian town, Sarnico. Strong foundations of craftsmanship, quality and elegance were Pietro´s acomplishment. It was until the 1950’s when Pietro’s grandson, Carlo Riva began to produce speed boats: a unique combination and balance between the old, the new and the future.

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The Aquariva by Marc Newson was launched in September with a limited edition of 22 units. Marc undertakes a new direction from the brand’s heritage by choosing phenolic composite (textile-based laminate) over wood and anodized aluminum replaces the stainless steel and chrome brass synonymous with Riva’s classic glamour.

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NEWSO 2010.Aquariva by Marc Newson (124I5513) email

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To commemorate Gucci’s 90th anniversary, the Aquariva by Gucci was unveiled in September. Gucci’s Creative Director, Frida Giannini, explains the importance of this collaboration:

“Over the decades the iconic Riva boat has become without doubt one of the most evocative images of Italian style, sophistication and elegance. It is a symbol of a glamorous lifestyle that sparks fond memories of La Dolce Vita – a golden age when both Gucci and Riva attracted an enthusiastic following among the international jet set. It is therefore especially meaningful in Gucci’s 90th anniversary year to be able to recognize and celebrate the great traditions and values of both Gucci and Riva through the Aquariva by Gucci.”

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By D Mee

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